July 14, 2015
ANA DE-JESUS
Miranda Kerr: From Model to Jewellery Designer
Turning in an approximated 4 million pounds each year, Australian model Miranda Kerr is the iconic girl next door. With her cherubic features and unique sense of style Kerr seamlessly combines formal and casual wear; from trilby’s with maxi skirts to vivid fuchsia bodycon overlay dresses, Miranda style is an extension of Romantic European Bohemianism. Miranda’s ability to update traditional boho-chic is accredited to her own justification of herself as a woman. Describing herself as a spiritualist, it was Kerr’s determination to succeed that got her noticed by Swarovski.
The jewellery giant were impressed by Miranda’s confidence in creating her own individual sense of style and were sure that their relationship would be a fruitful partnership. After two years as the face of Swarovski, Kerr has unveiled her first jewellery line inspired by simple elegance and a rejection of a mainstream jewellery aesthetic. Miranda revealed that her jewellery line was a personal extension of her own identity, where each individual gem was inspired by a life experience or a message that she wanted to send out to her fans.
Think rich jewel pieces that combine the extravagant flavour of Swarovski with the spiritual delicacy of Miranda Kerr’s collection. The mantra is simple, each jewel symbolizes a wish or a blessing that Kerr bestows on her fans. The snowflake represents ‘individuality’; no person is the same and should embrace their uniqueness just like the snowflake.
MIND OF SK’s personal favourite is the Duo Eye necklace, which effortlessly combines a classic gold plated bracelet with a silver and blue plated eye that represents ‘good luck’. Based on the concept of chakra’s Kerr combined the raw spiritual energy of the mind with the polished finesse of a true Swarovski visionary.
The luxury collection is priced at £69.99, a relatively cheap price for the label and is hoping to attract a wider target audience. As Kerr herself stated jewellery should be accessible to everyone and her middle of the range pricing is an investment buy worth making. With the unique crossover between elegance and spirituality the collection has a piece for every woman, young or old.
