Luxury Brand Spotlight: Etro SS/16 Menswear Collection

Staying true to its iconic natural image, Etro has fashioned a mystical collection inspired by the simplistic tranquillity of the far-East. Blushing pinks, beige and taupe stride up and down the catwalk, each individual piece tailored to a T, to accentuate the breath-taking simplicity of Eastern cultural heritage. Kean Etro revealed that his collection was centred on the cyclical symbol of life- a paisley. The paisley originates from Persian legend, where it became the icon for the ‘tree of life’. The ‘tree of life’ is depicted as a deep blush hue which transitions into midnight blue to embody the rise and the fall of an individual’s standing in society. Unlike his SS15 collection that showcased a ‘functional cookery wear’ theme, 2016 fuses the norms , values and traditions of different cultures with a streamlined European vibe , to highlight the progression from rustic to modern wear.

The cultural clash between European minimalism and Eastern traditionalism takes place on a circular, oval shaped runway to represent the flourishing union between the old and the new. Similar to the cyclical progression of the paisley, the oval-which is featured on soft blush suits- narrates the beginning of a new friendship between the former enemies and the effect is breath-taking. The significance of merging two cultural heritages to create an iconic luxury brand is unique and should not go unnoticed.

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