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RANGE ROVER | FROM THE FARM TO LUXURY

  • Writer: Osa Eka
    Osa Eka
  • Aug 27, 2014
  • 2 min read


I know little about cars, other than that they may look nice or not. This is all I need to know about them, as I don’t really plan on having much more involvement with them.

But when I think of luxury it’s amazing how quickly a car pops into my head; and quite often it’s the same car, the Range Rover.

Charles Spencer-King is a man few people will have heard of, and when he set about designing a vehicle for farmers that would keep them in relative (think hose down interior) comfort no one could have imagined that today his creation would be massaging and cooling the bottoms of the who’s who globally; least of all him, who said “The Range Rover was never intended as a status symbol but later incarnations of my design seem to be intended for that purpose".

Now though, it’s a different matter. No farmer would step straight from his field into a Holland & Holland Overfinch, which has leather oozing out of every surface; it also has a gun and alcohol cabinet in the boot which is stocked free of charge for the first year of ownership, providing of course you cough up the £140,000 asking price.

Nowadays a Range Rover is seen as a necessity for the celebrity; The Royal family, Jack Nicholson, Kanye West, Ralph Lauren, the list goes on. Daniel Craig even drove the new Range Rover Sport around New York for it’s launch ceremony!

As a luxury item the Range Rover is unparalleled, no other cars really come close. What else could you race across the desert in while keeping your Champaign cool? The whole point of a luxury item is that it is unnecessary, and you don’t get much more unnecessary than that.

Posted by - Evie Morrison

 
 
 

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